Prodigy Education
If you asked 11-year-old me what he wanted to be when he grew up, it’d be down to professional athlete, actor and ‘work in video games’. So, young Cam would have been really impressed that I had the chance to work in-house for a video game company.
As lead copywriter, I touched all communications and helped develop the voice of the brand through multiple channels such as brand campaigns, email, landing pages, digital ads, SEO, OLV, social media, in-game promotional content to name a few.
Plus, as a company who’s mission is to help every student in the world love learning with access to free education, it was cool to put my creative skills to use for good, for a change.
CD: Joe Morris
Art Director(s): Meagan Nishio, Amy Patterson
Prodigy Manifesto - “who’s ready to play?”
SPECIAL RELEASE GAME TRAILER
PARENT + TEACHER SUCCESS STORIES
GET TO KNOW PRODIGY MATH