Nike Toronto - Dream Crazy
Nike Toronto saw the opportunity to leverage the global Nike campaign to tell the stories of inspirational local athletes. We took their inspiring stories and turned these into powerful social posts and OOH boards celebrating their crazy dreams.
ACD’s: Roni Gellert, Iva Prkacin, CD: Pete Breton
Toronto’s Hijabi Ballers
“By starting @HijabiBallers, it was about changing that narrative of Muslim women – celebrating their athleticism and giving opportunities to Muslim female athletes to grow as athletes and not having to give up their faith to do that.”
crossing the finish line
