Fire & flower
I wrote all the content for the launch of Fire & Flower’s 2021 Holiday Gift Guide. This included coming up with the names of their eight audience types and writing product descriptions that fit with the theme of Holiday and Fire & Flower’s personality. The guide was promoted with wild postings around Toronto with cheeky, understated headlines (Thanks to this project, I now understand Cannabis regulatory laws. In other words, you pretty much can’t say anything to promote cannabis that refers to cannabis).
CD’s: Erin Kawalecki
Art Director: Chenice Piercy
The guide
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The guide 🎄
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