can-am ryker

To drive awareness for the revolutionary new 3-wheel motorcycle, Can-Am Ryker, we created a variety of content that showed how fun and easy it is to use.

First, we repurposed footage by partnering with animation artist @Blotter to bring to life how the world looks from the seat of a Can-Am Ryker.

But because no one knew much about it, we had to make sure we put it in the right hands. The campaign included a partnership with Migos and unpaid placements by Cardi B and Offset.

And finally, we created spots that drove people to sign up for a riding course near them where they could get licensed and on the road.

AD: Jonathan Crandell, CD: Jamie Markovitch